The odd empathy of vicarious embarrassment on “HowStuffWorks”

We have just come across this wonderful article by Julia Layton on HowStuffWorks. The article begins with a cringeworthy video of Ted Cruz and then nicely explains our take on why we experience such odd emotions as vicarious embarrassment for another’s predicaments.

In this video from a January campaign event in Iowa, presidential hopeful Ted Cruz leans in to give his young daughter a kiss on the cheek. What happens next is pretty brutal: Cameras rolling, the 7-year-old flicks repeatedly at his face and then protests “Ow, ow, ow” as she tries to physically escape him.” [link to the full article]

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