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The odd empathy of vicarious embarrassment on “HowStuffWorks”

We have just come across this wonderful article by Julia Layton on HowStuffWorks. The article begins with a cringeworthy video of Ted Cruz and then nicely explains our take on why we experience such odd emotions as vicarious embarrassment for another’s predicaments. “In this video from a January campaign event in Iowa, presidential hopeful Ted Cruz leans […]

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He strikes again – The scientific reason for why Jeb Bush makes you uncomfortable explained on attn:

It seems that Jeb Bush’s campaign offers a lot of examples illustrating the motivation for  our research. In this article by Lucy Tiven on attn: she draws attention on a recent incident in New Hampshire. “Jeb Bush is no stranger to embarrassment. A new report explains why despite his flubs and missteps, we’re prone to

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