Affective politics: Trump sparks ’embarrassment’ spikes on Twitter

In a joint publication with Michigan State University, Goethe-University Frankfurt and Lübeck University, published at Frontiers in Communication – Political Communication, we show that there has been a 45-percent increase in people tweeting about embarrassment since Donald Trump took office. An analysis of Twitter traffic between June 2015 and June 2017 revealed how platform’s users …

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